Hello Again!
I’m Ambily Ayyappan Pillai, a Lead UX Designer based in Dubai, specializing in strategy-led, user-centered design for complex digital systems.
I currently work as a freelance UX designer for a fintech client in Dubai, and previously led UX at Triobees FZC, contributed to enterprise projects with a consulting partner of Majid Al Futtaim, and began my career at QBurst Technologies in India.
NNG & HFI certified, I bring a research-driven mindset, systems thinking, and hands-on UX leadership—guiding design from discovery to delivery across enterprise, ERP, fintech, education, and healthcare platforms.
Skills & Expertise
UX Research & Strategy
User Interviews · Contextual Inquiry · Surveys & Questionnaires · Competitive Analysis · Task & Workflow Analysis · Personas · Customer Journey Mapping · Experience Strategy · Stakeholder Interviews · Heuristic Evaluation
User Interviews · Contextual Inquiry · Surveys & Questionnaires · Competitive Analysis · Task & Workflow Analysis · Personas · Customer Journey Mapping · Experience Strategy · Stakeholder Interviews · Heuristic Evaluation
Interaction & Visual Design
Wireframing · High-Fidelity Prototyping · Information Architecture · User Flows · Storyboarding · Microinteractions · Usability Guidelines · Accessibility (WCAG 2.1)
Wireframing · High-Fidelity Prototyping · Information Architecture · User Flows · Storyboarding · Microinteractions · Usability Guidelines · Accessibility (WCAG 2.1)
Testing & Validation
Usability Testing (Moderated & Remote) · Feedback Analysis · Iterative Design · Metrics-Driven UX
Usability Testing (Moderated & Remote) · Feedback Analysis · Iterative Design · Metrics-Driven UX
Collaboration & Delivery
Agile/Scrum · Developer Handoff · Design Systems · Cross-Functional Team Leadership · Mentoring UX/UI Designers · Workshop Facilitation · Client Presentations
Agile/Scrum · Developer Handoff · Design Systems · Cross-Functional Team Leadership · Mentoring UX/UI Designers · Workshop Facilitation · Client Presentations
Tools & Software
Figma · Axure RP · Adobe XD · Balsamiq · Miro · Notion · Jira/Confluence
Figma · Axure RP · Adobe XD · Balsamiq · Miro · Notion · Jira/Confluence
Certifications
NN/g UX Certification – Specialty in UX Management | UXC #1058016
Certified Usability Analyst (CUA) – Human Factors International | License #2016-6084